We are living in exponential times, that’s the best way to describe the speed at which technology changes. This affects the way an entrepreneur markets his products and services. Mimi presents this video at her recent presentation to emphasize what effect the technology has in our everyday lives.

Filed under: Marketing 101, Missy's File Cabinet | 4 Comments »

We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost.
In general, passive marketing [...]

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An old gentleman owned a hot dog stand. His hot dogs were famous for blocks and blocks, maybe even miles and miles. People loved his hot dogs. He had a couple of people working for him and advertised in all of the local papers. He hired kids to put signs on poles and he even [...]

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