In today’s competitive business world, whether you are an entrepreneur, or someone looking for a job, what would make your products or services sell will depend on product differentiation.  Ask yourself the following questions:
1.  What is the magic about you?
2.  If I go to three different companies, are they all the same?
3.  Who are you?  [...]

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Imagine a bald head as a blank canvas or a blank billboard, where you are free to post your company logo or advertising message.  Then send this bald head to roam around high traffic areas like the mall, downtown streets, airports, festivals, university campuses….   In today’s competitive business world,  companies are coming up with creative [...]

Filed under: Entrepreneurship 101, Marketing 101 | 2 Comments »

A Canadian company has launched a social networking site called “Sprouter“  designed for entrepreneurs to connect, share ideas, experiences and exchange information in an online community.  The concept is similar to Facebook, except the Sprouter will be a social site dedicated only to entrepreneurs, thereby reducing the noise from the rest of the social networking [...]

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There are many buttons that identify the funemployed.  They are unemployed, but they don’t care, because they have the funds to live and enjoy life.  They are usually single, under 35, no mortgage, no children, and want to enjoy their lives, whether by travelling, or by playing, golfing, skiing, whatever it takes to keep them [...]

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Creative business owners can use innovative advertising methods that are inexpensive and effective. This mobile pet grooming business has a car that no one can forget. Every minute that it is on the road, either travelling or simply parked, it is sending the message that this business owner wants your business.

Filed under: Entrepreneurship 101, Marketing 101 | 7 Comments »