Free Online Tools for the Entrepreneur

For the budget conscious entrepreneur, here are some free online tools that are quite powerful and useful. They can be used for email broadcast, communication/marketing, file storage, document creation (word processing, spreadsheet), social media.
1. Prezi – www.prezi.com – an alternative to Powerpoint presentation software. Free. A zooming presentation editing software. [...]

Different forms of marketing

What is Marketing…
I came across this anonymous example of marketing that has been circulating around by email.  So here it is:
You see a gorgeous girl at a party.
You go up to her and say, “I am very rich. Marry me!”
That’s Direct Marketing

You’re at a party with a bunch of friends  and see [...]

Free Marketing Tool

I have discovered an easy-to-use email marketing tool that can be very useful for small businesses or entrepreneurs with a shoestring budget.   Mail chimp is free for a limit of 500 subscribers and 3000 mailing lists.
Over 300,000 do-it-yourself email marketers of all shapes and sizes, from all over the globe, use MailChimp for their [...]

A good example of viral marketing

Here is a good explanation of the difference between sales and marketing and an explanation of how viral marketing works. Enjoy!

Pepsi Earmarked $20 million for cause related marketing

“Do well by Doing Good.”
Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named “Pepsi Refresh Project”.  Under this program, Pepsi will be awarding grant money for community projects proposed and selected by consumers such as helping high school students publish [...]

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