What is Marketing…
I came across this anonymous example of marketing that has been circulating around by email. So here it is:
You see a gorgeous girl at a party.
You go up to her and say, “I am very rich. Marry me!”
That’s Direct Marketing
You’re at a party with a bunch of friends and see [...]
Filed under: Entrepreneurship 101, Marketing 101 | 3 Comments »
The business: Novelty Men’s Underwear
Sales: 10,000 units for the last year totalling about $200,000 gross revenues
Marketing budget: Zero
Asking: $300,000 for 20%
Company Valuation: $1.5 million
The counteroffer: $300,000 for 100% if Arlene will take charge of marketing.
Arlene refused so there was no deal.
Let us hear your comments!!!
Filed under: Entrepreneurship 101 | 3 Comments »
I just received an email from Vivian Prokop, CEO of the CYBF – Canadian Youth Business Foundation on winning the prestigious “Country of the Year Award” by Kauffman Foundation and Enterprise U.K., founder of the Global Entrepreneurship Week. The announcement was made at the Global Entrepreneurship Congress in Dubai, United Arab Emirates, where CYBF [...]
Filed under: Entrepreneurship 101, youth entrepreneurs | 1 Comment »
Canada’s economic conditions have changed dramatically over the years. One of the most exciting aspect of this trend is the way in which women entrepreneurs have moved with confidence into the new economy.
BC has almost 360, 000 small businesses, and women own or operate about 35 per cent of them – the highest rate of [...]
Filed under: Entrepreneurship 101 | 4 Comments »
It used to be that self-employed Canadians are exempt from EI premiums and are not entitled to any maternity or insurance benefits. As of January 31, self-employed Canadians are now able to register for the Employment Insurance (EI) program (on a voluntary basis), which will extend to them maternity, parental, sickness and compassionate care benefits, [...]
Filed under: Entrepreneurship 101, Taxes & Finance | 1 Comment »
