C:  Create
C: Communicate
D: Deliver
V: Value
T: Target Market (to the target segment)
P:  Profitably

Your marketing strategy can be defined following this new mantra from Philip Kotler from the London Business Forum. This short little acronyms encompasses product management, brand management, customer management, open innovation, open technology, emotional connection, corporate social responsibility….
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What is Marketing…
I came across this anonymous example of marketing that has been circulating around by email.  So here it is:
You see a gorgeous girl at a party.
You go up to her and say, “I am very rich. Marry me!”
That’s Direct Marketing

You’re at a party with a bunch of friends  and see [...]

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The business:  Novelty Men’s Underwear
Sales:  10,000 units for the last year totalling about $200,000 gross revenues
Marketing budget: Zero
Asking:  $300,000 for 20%
Company Valuation: $1.5 million

The counteroffer: $300,000 for 100% if Arlene will take charge of marketing.
Arlene refused so there was no deal.
Let us hear your comments!!!

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I just received an email from Vivian Prokop, CEO of the CYBF – Canadian Youth Business Foundation on winning the prestigious “Country of the Year Award” by Kauffman Foundation and Enterprise U.K., founder of the Global Entrepreneurship Week. The announcement was made at the Global Entrepreneurship Congress in Dubai, United Arab Emirates, where CYBF [...]

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Canada’s economic conditions have changed dramatically over the years. One of the most exciting aspect of this trend is the way in which women entrepreneurs have moved with confidence into the new economy.
BC has almost 360, 000 small businesses, and women own or operate about 35 per cent of them – the highest rate of [...]

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