• C:  Create
• C: Communicate
• D: Deliver
• V: Value
• T: Target Market (to the target segment)
• P:  Profitably

Your marketing strategy can be defined following this new mantra from Philip Kotler from the London Business Forum. This short little acronyms encompasses product management, brand management, customer management, open innovation, open technology, emotional connection, corporate social responsibility….

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Filed under: Entrepreneurship 101