C:  Create
C: Communicate
D: Deliver
V: Value
T: Target Market (to the target segment)
P:  Profitably

Your marketing strategy can be defined following this new mantra from Philip Kotler from the London Business Forum. This short little acronyms encompasses product management, brand management, customer management, open innovation, open technology, emotional connection, corporate social responsibility….
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Tim Wong from Chi Activate, was invited to be our graduation day speaker for our self-employment class, and he shared this poem:
This Don’t Quit presentation is based on a famous poem which was written many years ago. The author of this poem is unknown. Sadly, in recent years a number of people have claimed ownership [...]

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