I have discovered an easy-to-use email marketing tool that can be very useful for small businesses or entrepreneurs with a shoestring budget.   Mail chimp is free for a limit of 500 subscribers and 3000 mailing lists.

Over 300,000 do-it-yourself email marketers of all shapes and sizes, from all over the globe, use MailChimp for their email campaigns.

MailChimp automatically takes care of  sign-ups, un-subscribes, and bounce-back cleaning.    It tracks opens, clicks, bounces and forwarded campaigns.   Built in reports makes management of email campaigns.

Filed under: Marketing 101