Here’s one for your chest of quotable quotes.
“If your business is not growing, it is dying.”
“If your business is going sideways, it is dead.”
“If you think your business is going to get killed, it is killed”

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We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost.
In general, passive marketing [...]

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