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The new mantra of marketing CCDVTP


  • C:  Create
  • C: Communicate
  • D: Deliver
  • V: Value
  • T: Target Market (to the target segment)
  • P:  Profitably

Your marketing strategy can be defined following this new mantra from Philip Kotler from the London Business Forum. This short little acronyms encompasses product management, brand management, customer management, open innovation, open technology, emotional connection, corporate social responsibility….

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Don’t Quit Poem

Tim Wong from Chi Activate, was invited to be our graduation day speaker for our self-employment class, and he shared this poem:

This Don’t Quit presentation is based on a famous poem which was written many years ago. The author of this poem is unknown. Sadly, in recent years a number of people have claimed ownership of the poem and some have even claimed to have written it themselves!

Here is the original poem in it’s entirety:

When things go wrong, as they sometimes will,
When the road you’re trudging seems all uphill,
When the funds are low and the debts are high,
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest, if you must, but don’t you quit.

Life is queer with its twists and turns,
As every one of us sometimes learns,
And many a failure turns about,
When he might have won had he stuck it out;
Don’t give up though the pace seems slow–
You may succeed with another blow.

Often the goal is nearer than,
It seems to a faint and faltering man,
Often the struggler has given up,
When he might have captured the victor’s cup,
And he learned too late when the night slipped down,
How close he was to the golden crown.

Success is failure turned inside out–
The silver tint of the clouds of doubt,
And you never can tell how close you are,
It may be near when it seems so far,
So stick to the fight when you’re hardest hit–
It’s when things seem worst that you must not quit.

- Author unknown

The poem is endearing in the sense that every new entrepreneur can truly relate to this. The startup phase is never smooth.

Touchsquid Remote Control Tablet

I like to say that I am smart, but when it comes to anything mechanical or spatial, I am pretty hopeless.  That includes using the universal remote control.

Easy to say that there is the one remote to control the DVD player, cable TV box, the VCR and the television, yet if you slightly point the remote in the wrong direction, everything is messed up.

Once messed up, I give up!

Another problem I have with our current remote is that the buttons are too small, can’t see them in the dark.   Curious me always want to see synopsis of each TV episode using the INFO button, and get out using the EXIT button.  These buttons are small, so when I press them by feel, more often than not, I miss, and so POOF goes the setup.

So, it is with excitement that I anticipate the arrival of the Touchsquid Remote  Control Tablet, which solves this problem with easy to use touchscreen commands.

Like a Squid with ten tentacles, the touchsquid can control several gadgets with one touch.

Thriftopolis at Port Coquitlam

One reason why I love my work so much is the wide circle of entrepreneurs that I get to work with. Lucky me to work with Hal Merritt and Vanda Cooper who recently opened their Thriftopolis antique and thrift store in Port Coquitlam. Their tagline is Quality Thrift and Blasts from the Past, and what a blast I had.

As I entered the door, I saw a print of Queen Elizabeth on my right. Below it is a note from Queen Elizabeth. Here it is!

Vanda Cooper, who is in charge of jewellery at Thriftopolis, explained that this was an idea from a colleague, and they thought it was funny enough to post on the wall. I am sure Queen Elizabeth would be flattered.

Situated at 2579 Lougheed Highway, the store is 800 square ft full of interesting stuffs – almost like a history lesson. Vanda showed me a genuine hair bracelet. Apparently, in Victorian England, Hair jewelry became popular as both memorials for the dead and sentimental jewelry representing love, friendship or remembrance. Both men and women wore portraits of their spouse or betrothed, backed by the loved one’s hair. Men, especially, wore bracelets woven from their loved one’s hair and ended with gold clasps bearing ornamented hair.

Next thing that captured my eye is an unusual chair, and as Vanda explained to me, a gossip chair. The chair faces two directions, making it easy to turn one’s head to the next person for gossip. Again, this chair is a blast from the past. Gossip chairs were invented in France and later spread to other European countries.

Not to be outdone by Queen Elizabeth, I search for a bling to buy and fancied an antique jade pendant.  I later discovered that I was the FIRST CUSTOMER OF THRIFTOPOLIS. In fact, Vanda needed instructions to run the till. What fun! So here is my receipt as proof.

Next time you are near the Coquitlam area, do drop by Thriftopolis and say hello to Hal Merritt and Vanda Cooper.

A Visit to Portobello West

Portobello West Fashion and Art Market is a monthly event held at the new Creekside Community Recreation Centre located at the Athlete Olympic Village, False Creek of Vancouver. The shows features local artists with handcrafted fashion arts and accessories that are “designed in Vancouver”. My client Magda Garbacz, of Piknic Designs is a talented young artist and budding entrepreneur. She has a booth at Portobello West, which gave me an excuse for an outing this beautiful Saturday morning.

I have never been to the Athlete’s Village, which makes this a pleasurable outing. After a leisurely Saturday breakfast with my husband, we visited the show. Women would love this show as it has many inspiring and original handcrafted accessories.


Above photo shows Magda Garbacz at her booth

I used to carry big purses to work, and continue to carry these big purses around on the weekends. Now, I own one of Magda’s “light” shoulder clutch bag for non-working days. I must say it is quite a liberating experience not to lug a big purse around. The bag I purchased has a red color similar to the one shown on the photo below. Surprisingly, I was able to fit a pair of reading glasses, a small wallet with a credit card, some business cards and a few paper bills.

I also like her bigger shoulder bags which have handsketched and silk screened designs. They look unique and trendy, and feature bright colors. These shoulder bags will look really sharp with an all black outfit.

Portobello West is now open from 11am to 5pm on the last Sunday of every month (except its two day March, November and December Markets open 11am – 5pm on both Saturday and Sunday). Worth a visit, as it has a lot of bling, retro designs, vintage inspired designs and much more……

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